Vision statement
Here are our recommendations for writing your vision statement.
Split your vision statement into clear aims and objectives
Split your vision statement into clear and focussed paragraphs based on specific aims and objectives for the local area (split thematically or spatially), followed by the series of measurable outcomes it will deliver.
Be ambitious yet realistic
Your vision should reflect the local authority’s ambitions and priorities. To demonstrate that these are realistic, you should:
- use your baseline work and SWOT analysis, including key current and future trends, to ensure the vision and outcomes are justified
- set parameters around what the local plan can achieve within the plan period and what the longer-term expectations are – for example, large scale development proposals that will be delivered over longer term